How to Set Up a Coming Soon Page on Squarespace 7.1

If your product is just starting to leave the field, you can bet that each announcement is only going to generate more excitement. A “Coming Soon” page is an effective tool if you’re launching a new product, redesigning your website, or about to make a big announcement. It acts as a placeholder, builds hype, and enables you to collect leads before you're ever "open" for business. So, without further ado, here’s a step-by-step guide to adding the best possible “Coming Soon” page on Squarespace for 2025.

The Importance of a Coming Soon Page

Building Anticipation: It builds anticipation and excitement for your upcoming launch, getting people interested before you even go live.

Lead Generation: Collect email addresses right from the start. This means you can warm up prospects and make a launch announcement directly.

SEO Benefits: If you put a coming soon page up, even if it's simple. These pages will help you in making a few connections with some press and also help you to be visible in the search engines.

Professionalism: It communicates a feeling of organization and professionalism that you are currently working on completing something of substance.

Social Media Growth: Include social media links to encourage visitors to follow you and stay updated.

Testing and Feedback: It allows you to test certain aspects of your future launch and gather early feedback.

Managing Expectations: If your old site is down or simply going through changes, this will inform visitors and manage their expectations.

Pre-Launch Marketing: It can be the epicenter of your pre-launch marketing, with countdown timers, teasers, and early access sign-ups.

Step 1: Create your coming-soon page as you normally would on a new Squarespace page.

Step 2: Go to the settings and click on the advanced.

Step 3:Inject the following code into the 'PAGE HEADER CODE INJECTION.

CSS:
</style>

<pre class="source-code">

<style>

  footer, header {

      display: none !important;

  }

</style>

This code will effectively hide the footer and header elements.

Step 4: Set your coming soon page as the home page

That’s it! Now you have a landing page that doesn’t have the header or footer.

Step-by-Step Guide to Setting Up a Coming Soon Page on Squarespace 7.1

How Do You Create a Coming Soon Page?

Follow these steps to create a professional Coming Soon page in Squarespace 7.1:

1. Log In to Squarespace:

   • Access your website dashboard from the Squarespace login page.

2. Create a New Page:

   • Navigate to Pages > + Add Page > Blank Page.

   • Name it "Coming Soon."

3. Choose a Template:

   • Go to Design and select a simple Cover Page template for a clean, engaging layout.

4. Customize the Design:

   • Add a headline to grab attention (e.g., "Something Exciting is Coming Soon!").

   • Include a call to action (CTA) like "Sign up for updates" or "Be the first to know."

5. Add an Email Signup Form:

   • Go to Blocks > Form > Email Signup.

   • Connect it to a mailing list using Squarespace Email Campaigns or Mailchimp.

6. Use High-Quality Visuals:

   • Upload branded images or use free images from Unsplash (integrated into Squarespace).

   • Maintain a cohesive color palette.

7. Set the Page as Homepage:

   • Go to Settings > Home Page Settings > Select "Coming Soon."

8. Enable Password Protection:

   • If the rest of your site is under construction, enable Site Availability > Password Protected.

Pro Tips for Better Performance

• Mobile Optimization: Check the preview in mobile view to ensure it looks perfect.

• Use Animations: Subtle effects like fade-ins create a polished impression.

• Track Visitor Data: Use Squarespace Analytics to monitor traffic.

Essential Features for a High-Performing Coming Soon Page

What Elements Should a Coming Soon Page Include?

A high-converting Coming Soon page needs these key features:

1. Headline: A bold, engaging message.

   • Example: “Launching Soon – Get Ready for the Future of [Your Industry]!”

2. Call-to-Action (CTA): Clear directions for visitors.

   • Example: “Sign up for exclusive updates.”

3. Email Signup Form: An essential tool for lead generation.

   • Add placeholders like “Enter your email” to simplify signups.

4. Countdown Timer: creates urgency and anticipation.

   • Use tools like Squarespace’s Countdown Block for easy integration.

5. Social Media Links: Encourage visitors to connect with your brand on Instagram, Twitter, or LinkedIn.

6. Branded Imagery: Ensure all visuals match your brand identity.

7. Engagement Hooks: Offer incentives, such as:

   • Discounts for early subscribers.

   • Access to beta features or pre-sales.

Optimizing a Coming Soon Page for SEO

How Do You Ensure SEO Success for a Pre-Launch Page?

SEO optimization is vital for a Coming Soon page. Here are actionable tips:

1. Keyword Placement:

   • Add target keywords like “Coming Soon page Squarespace” in the headline, meta description, and image alt text.

2. Meta Descriptions:

   • Write a concise, compelling meta description (e.g., "Get ready! [Your Brand] launches soon. Sign up for updates.").

3. URL Optimization:

   • Use a clean, keyword-rich URL like /coming-soon.

4. Responsive Design:

   • Ensure the page is mobile-friendly using Squarespace’s responsive templates.

5. Fast Loading Times:

   • Compress images using tools like TinyPNG to improve speed.

6. Schema Markup:

   • Add structured data (e.g., "Event" schema) to show countdowns in search results.

Promoting Your Coming Soon Page

How Do You Drive Traffic to Your Coming Soon Page?

Promotion helps you maximize reach and engagement before your website launch:

1. Leverage Social Media:

   • Post teasers on Instagram, Facebook, and LinkedIn with links to your Coming Soon page.

2. Email Marketing:

   • Send announcements to your existing mailing list.

3. Offer Incentives:

   • Provide discounts or free trials for early subscribers.

4. Collaborate with Partners:

   • Partner with related blogs or influencers to share your Coming Soon page.

5. Paid Ads:

   • Use Google Ads or Facebook Ads to target your audience.

Tools and Resources for Creating a Professional Coming Soon Page

Which Tools Can Help You Build and Optimize the Page?

Here are some recommended tools:

1. Design Resources:

   • Canva: Create branded visuals.

   • Unsplash: Access free, high-quality images.

2. SEO Tools:

   • Ahrefs or SEMrush: Monitor keywords and backlinks.

   • Google PageSpeed Insights: Improve loading times.

3. Squarespace Features:

   • Email Campaigns: Manage subscriber lists.

   • Analytics: Track visitor engagement.

---

FAQs About Squarespace Coming Soon Pages

1. Can I customize my Coming Soon page on Squarespace?
   Yes, Squarespace allows full customization of text, visuals, and forms.

2. Do I need a separate domain?
   No, you can host the page on your primary domain and password-protect it.

3. Can I track page performance?
   Absolutely. Use Squarespace Analytics for visitor insights.