AI-Generated Text on Squarespace | Step-by-Step Guide
Artificial intelligence is changing how we create and manage websites, and Squarespace has jumped on the bandwagon.
Its newest iteration includes AI-generated text that enables people to generate written content for any part of their website the instant they need it.
This new feature saves creators, entrepreneurs, and small businesses hours in writing time to give them professional-sounding, SEO-friendly copy right inside the Squarespace editor.
In this guide, we’ll show you how to use Squarespace’s AI text generator, what it can (and can’t) do, and keep your experience humorous and useful with some helpful advice for getting the most out of it.
Why Squarespace Added AI Copywriting
Good, conversion-based website copy is one of the toughest parts of setting up a site. And not everyone has the time or ability to write content that resonates with visitors and ranks well on Google.
Squarespace’s new AI text generator wants to help you write better copy, faster
This integrated assistant uses AI to create titles, paragraphs, CTAs, and product descriptions, allowing you to fill your website with good content in no time.
How to Use AI-Generated Text in Squarespace (Step-by-Step)
Step 1. Add a Text Block
In the Fluid Engine editor, insert a new text block anywhere on your page, for example, inside your hero banner, about section, or product description area.
Step 2. Click the Lightning Bolt Icon
When you select the text box, a lightning bolt icon appears. Click it to open the AI content prompt window.
Step 3. Accept the AI Use Agreement
Squarespace will ask for your permission to use AI-generated text within your site editor. Accept the prompt to continue.
Step 4. Describe What You Want to Generate
Type a short instruction that tells the AI what kind of text you need.
Examples:
“Write a headline that promotes sustainable yoga mats.”
“Create an engaging paragraph about our family-owned bakery.”
“Generate three product descriptions for handmade candles.”
Step 5. Review and Insert Your Text
Click Generate, and within seconds, Squarespace will produce a piece of copy tailored to your prompt.
If you like it, click Insert, and the text automatically appears in your block.
You can regenerate or tweak the prompt anytime for alternate results.
What You Can Create with Squarespace AI
Squarespace’s text generator can handle nearly any content type, including:
Page headlines and hero titles
Subheadings and calls-to-action
Service or product descriptions
Blog introductions or summaries
Pros and cons lists
Testimonials or promotional blurbs
It’s especially useful for filling out new templates quickly before fine-tuning the tone and structure to fit your brand.
Best Practices for Using AI Text on Your Website
Treat it as a starting point. The AI output is a foundation, not a finished product. Edit and personalize it to sound like your brand.
Keep it concise. AI often generates long paragraphs — trim or break them into smaller chunks for better readability.
Add keywords naturally. Review and optimize each section for search intent and SEO.
Maintain your tone. Adjust word choice and phrasing so your brand voice stays consistent.
Use visuals strategically. Combine AI-written copy with strong imagery or icons to balance text-heavy sections.
Pro Tip: Break long AI paragraphs into shorter segments across multiple blocks — especially for mobile viewing — to keep your layout engaging.
The Pros and Cons of AI Copy in Squarespace
| Pros | Cons |
|---|---|
| Saves time and speeds up content creation | May produce generic or repetitive phrasing |
| Built directly into the Squarespace editor | Requires manual editing to sound authentic |
| Generates SEO–friendly structure | Limited creativity or emotional depth |
| Works on any page or section | Doesn’t replace a human copywriter’s strategy |
How Squareko Uses AI Thoughtfully
At Squareko, we see Squarespace’s AI text tool as a powerful foundation, not a replacement for creativity.
AI can draft your headlines, structure ideas, and help overcome writer’s block — but what makes a website truly stand out is human-driven storytelling, design, and strategy.
Our approach combines AI efficiency with expert editing and brand clarity to create websites that feel authentic, perform in search, and convert visitors into customers.
Final Thoughts
Yes, you can now use AI to create website text right inside Squarespace.
With this update, it’s easier than ever to start a site with great copy and no additional tools, code, or software.
But the best results are achieved when AI works in concert with human insight.
Begin your ideas with a new text generator, then hone them toward the voice and purpose of your brand.
Excited to “combine AI with expert design for your brand’s success”?
The Squareko team creates Squarespace websites that combine automation with creativity so your image is sharp, your copy reads naturally, and you see real results.
Book a Free Consultation →
Frequently Asked Questions
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That AI text generator, offered by Squarespace, is a native writing tool that provides the ability to quickly generate text and content for your website. You can create headlines, product descriptions, calls to action, and paragraphs right inside the editor, no apps needed.
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In the Fluid Engine editor, add a Text Block and click on the lightning bolt icon. Once you’ve accepted the AI use agreement, simply enter a brief prompt (for example, “Write an about section for a wellness coach”) and click Generate. Then you can look at what it does, and paste or tweak the results.
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Yes. The AI text generator is part of every Squarespace plan — there’s no additional cost. The only requirement is to have an active subscription (Personal, Business, or Commerce), and you'll see it in the editor.
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You can use it for:
Page titles and headlines
Product and service descriptions
Blog introductions and summaries
Testimonials, taglines, and CTAs
about and contact page paragraphs
It’s flexible enough for most website copy work.
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Absolutely. You can then edit it in any way that you like once you have pasted the generated text. Squarespace suggests users tinker with tone, keywords, and structure so that it feels in line with their brand voice.
